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| Why Targeting Millennials Is Good for Your Business |
| By Erin Ruane, Senior VP of Sales and Marketing for Homes.com |
It may have taken some time, but millennials have grown into one of the largest groups of consumers. From tech to pets, this group of well-educated and informed buyers is quickly changing the landscape of the housing market. With close to 36 percent marketshare, millennials are the largest group of homebuyers. Baby boomers and the Silent Generation still have a strong presence in real estate, but their marketshare will continue to decline in the coming years. On top of that, according to NAR Generational Trends, in 2017, the overall median tenure of sellers in their previous home was 10 years; however, the median millennial tenure was just six years, making them a great ...
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According to the U.S. Census Bureau, about 40 million Americans—one in nine people—move each year. While the majority
